Reed in Partnership recognised at CIM Awards

01 May 2018

Reed in Partnership were proud to be awarded a prestigious Chartered Institute of Marketing Excellence Award at the 2018 ceremony

Reed in Partnership were proud to be awarded a prestigious Chartered Institute of Marketing Excellence Award at the 2018 ceremony.

Our paid digital campaign for our Youth Employment Skills (YES) service picked up the Best Use of Social Media award, beating competition from De Montfort University, the National Gallery, Boost Energy Drinks, Filippo Berio.

The campaign, delivered by our agency partners JBH Creative, consisted of three short sketches filmed by comedy collective The Wall of Comedy. The videos were promoted through The Wall of Comedy's social channels, reaching 2.9m followers, including over 700,000 in London where YES is delivered.

The campaign resulted in -

  • 4,529 'likes' on Facebook
  • 675 shares
  • 131 young people self-referring themselves to YES for employment support

YES supports 18-24 year-olds in Londoners into employment, education and training. Participants are helped to develop a personal pathway into employment, education or training based on their own circumstances, needs and ambitions.
In particular, we support young people from BAME communities and those with mental health issues, learning difficulties, drug or alcohol problems or who are homeless.

Our support is commissioned by the Education and Skills Funding Agency and co-financed by the European Social Fund.

You can find out more at yesldn.org