Engaging Employers in Careers Guidance

Reed in Partnership is calling on employers to provide vital support to schools as they prepare young people for the world of work following a new report published today into our Young Careers service.

The Young Careers service has helped more than 11,000 young people in London take part in innovative careers guidance careers activities over the past two years. The service brings groups of secondary schools together with employers to pilot ways of developing a high quality and comprehensive careers guidance strategy.

The research today revealed several key benefits for employers gleaned from current Young Careers employers:

  • Every employers’ motivation for supporting schools’ careers provision is different, but doing so is a “no-brainer” in the words of one employer.
  • Employers cited some of the key reasons in getting involved as an increased workforce diversity, improving social mobility and developing the skills pipeline.
  • Most employers are keen to improve young people’s understanding of the career options in their sector and challenge misconceptions.
  • Competitions and challenges engage young people most successfully, but more traditional offerings such as CV workshops or mock interviews also have their part to play.
  • Small group work and taking their own apprentices and young people into schools can be particularly effective in engaging students.

The report highlighted the importance of developing sustainable relationships between schools. The role of the schools careers leader is crucial to this work, according to employers.

Employers welcomed Government funding that has been made available to train and support some career leaders, but given the pressures on schools they think that the Government should consider making further funds available should this prove necessary.

Martin Fallon, Reed in Partnership Managing Director said:

“Too often, young people in need of good careers advice have the least access to it. Reed in Partnership wants to see all young people get the careers advice and guidance they need to succeed. Whether through Young Careers or other support networks, we urge employers to find out how they can help their local schools to inspire and educate young people about their future career possibilities.”

You can download our full report below.

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Engaging Employers in Careers Guidance